manalogue

As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola invited artists from around the globe to jointly depict what this monumental occasion means to them. The alliance of visual and musical artists from different lands started with eight blank canvasses of aluminum contour bottles – and eight corresponding themes reflecting the possibilities for happiness and connection from both the COKE SIDE OF LIFE platform and the upcoming global gathering in Beijing.

Through a unique collaboration, eight of China’s most-exciting visual artists (individual graphic designers and design teams) were united with eight progressive musicians from various countries to interpret – through the sharing and expression of eight themes – the ideas and passions that connect people.

Each musical artist - Tiësto, Benny Benassi, Kaskade, Jes, Serge Devant, Lucas Prata, Cezar and Jay-J—have each been provided with a theme and using music as their form of expression, created a song that expanded on their inspiration drawn from the theme.

Jay-J’s assigned theme was Happiness and this is what he came up with.

MP3: Jay-J - Happiness

I wonder if the spirit that Coca-Cola is bringing to the games will be monitored and controlled as much as the spectators of the games. China and it’s government released a list of what can and cannot be done. Large banners and flags are banned presumably to prevent political protests. Spectators are also prohibited from gathering in groups in matching colours and attire. Gambling along with streaking is also prohibited. The most bizarre rule however involves babies - you can bring them as long as they don’t cry. Seriously.

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EDIT
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The Jay-J track was the forth release of the WE8 project and the kind folks at Coke just sent the previous three, so here they are in reverse chronological order.

MP3: Cezar - You Got To Keep On Trying

MP3: Benny Benassi - Happiness Factory (Coke Theme Pump Kin remix)

MP3: Tiesto - Global Harmony