CBS and Astralwerks announced a partnership for a female dj talent search called, She Can DJ. (The full media release is below.) I’m sure this contest had good intentions but in my view it will only highlight the segregation of the sexes as seen with the conversations generated by Resident Advisor’s video profile of NINA KRAVIZ. It seems like a ploy to use sexuality to gain fans and viewers, which could reverse women’s roll in dj culture by a decade or longer.

What do you think?

Here’s the profile in question…

Media Release:
CBS RADIO today announced a partnership with Astralwerks to introduce “She Can DJ – America,” a nationwide talent search to find the country’s top female DJ/Producer. After successful programs in Australia and throughout Europe, “She Can DJ” will launch in major markets nationwide this July.

Following local competitions run by CBS RADIO stations in New York, Los Angeles, Chicago, San Francisco, Houston, Boston, Detroit, Phoenix, San Diego, Charlotte, Las Vegas and one wild card market, 12 semi-finalists will vie for a grand prize that includes a recording contract with Astralwerks and headline a tour through all CBS RADIO markets that took part in the competition.

“Aspiring female DJs/producers need look no further than She Can DJ for that once in a lifetime chance to captivate an entire industry with their talent,” said Greg Strassell, CBS Radio’s SVP of Programming. “As the contest plays out across our considerable platform of contemporary hit radio stations, participants will be front and center with millions of music fans, and the top decision makers in the business. CBS RADIO is thrilled to be part of the electronic dance music movement that has been playing out to much success on radio stations all over the United States.”

“She Can DJ – America” is backed up by Astralwerks; a label trusted for bringing the world’s top dance music talent to America for over 20 years. Contestants and fans alike can expect the most authentic talent search for the country’s top female dance music DJ knowing that the team behind such legendary acts as Fatboy Slim, David Guetta, Hot Chip, Swedish House Mafia and The Chemical Brothers will play an integral role in the selection process.

“Seeing how successful She Can DJ was in discovering top female DJ/producer’s in overseas markets it’s the perfect time to launch stateside,” Astralwerks General Manager Glenn Medlinger says. “The Unites States is the hottest place on earth for dance music right now but the industry is largely male dominated. We’re thrilled to be a part of a program that will help discover and develop top female talent in the dance music space.”